Becoming a CUNA Strategic Alliance Provider

Thank you for your interest in CUNA Strategic Services! CUNA Strategic Services was designed to be a catalyst of cooperation among CUNA, leagues and other components of the credit union system in order to champion credit union ideals by building and managing a portfolio of strategic business alliances.

A strategic alliance goes beyond a traditional “endorsement.” Our providers deliver superior products and services for an outstanding value. Our goal is to position credit unions to compete more effectively by offering strategic alliance relationships that provide the best overall value for quality products and services at prices less than what a credit union could receive without these relationships.

We accomplish our mission by managing a proactive Request for Proposal (RFP) process to identify the mission- critical products, services and providers that credit unions need. In conjunction with our proactive RFP process, we evaluate each possible provider based on the following key criteria:

• The relationship must satisfy a strategic need and add high value to credit unions, their members or affiliates within the Credit Union System.
• CUNA will conduct an appropriate due diligence investigation of any potential strategic alliance relationship – its management, financial soundness, business plan, reputation, and its products and services. The due diligence investigation will also focus on the corporate culture of your company to ensure that it is compatible with that of CUNA and credit unions.
• The business plan for each strategic alliance relationship must meet CUNA Strategic Services' financial objectives.

If you would like to be considered for a strategic alliance relationship with CUNA, please complete the Inquiry Questionnaire.

I will keep your contact information and completed questionnaire on file. In the event that we have an interest in exploring this opportunity further, a CSS representative will contact you to determine your interest in participating in our RFP process.

In the meantime, CUNA does offer a variety of advertising and sponsorship opportunities for companies looking to reach the credit union marketplace. We’ve set up a special section of our web site for credit union suppliers interested in taking advantage of these opportunities. You can access the information at http://b2cu.cuna.org.

If you have any questions, please contact us. Thank you!