Two FREE Whitepapers for marketing and rate-setting executives

• NEW! Differentiate Your Credit Union with
  Award-Based Marketing:
  7 Promotional Strategies That Turn Competitive Rates Into Gold
• 9 Rate-Setting Rules That Have Changed
  New Considerations for Managing Credit Union Pricing Decisions

Are you competitive? Rate-setting is critical to your success.

Finding the right price point means more market share, higher satisfaction, new members and a better bottom line. Datatrac RateIntelligence^® is a live updated database monitoring interest rates and special offers for local competitors in every U.S. market. Datatrac’s superior research is guaranteed 100% for accuracy, has a low entry price and many custom options. Datatrac is an innovator providing solutions for rate-setting and marketing executives. Can you afford to be in the dark when you’re making pricing decisions?

Real-time rate information? Get real.
"Given today's technology, real-time competitive data is necessary to stay ahead of the curve," says Ken Wanek, Datatrac President. Datatrac RateIntelligence^® is up-to-date and delivered at the exact moment you make your pricing decisions. Daily rate alerts notify you of any competitive changes in your market and RateDexPro™ software allows you to query the products and competitors of your choice for ad-hoc questions. Call 800-257-7101, ext. 4 to schedule a free trial!

Behind the curve? Be in front with the leader.
With over a billion interest rates for over 19,000 financial institutions, Datatrac manages the largest database in the industry, and it’s expanding at a rate of over 100 million rates, fees, and special offers each year.

Award-winning marketing solutions? Talk to an award winner.
Not only is Datatrac the largest, they’re the best: a CUNA survey of 2,000 credit unions ranks Datatrac #1 in accuracy, timeliness, method of distribution, usefulness of reports, completeness of data and overall satisfaction.

Discover how one credit union used a collaboration between its rate-setting and marketing functions to develop an award-based marketing campaign that doubled the amount of business generated—plus, saved over $40,000 on interest expense. Ken Wanek, President, says, "Our constant search for ways to meet the challenges of rate-setting and marketing executives led to our newest product: Datatrac Great Rate Awards®. These awards are designed to differentiate your credit union by showcasing products that consistently outperform the market." Use this product to differentiate your credit union, grow deposits and loans for less, and decrease rate shopping.

My two cents? Get accurate information for less than a penny per rate.
Still collecting your own competitive rate information? Did you know only 50% of financial institutions’ Web sites meet Datatrac’s quality standards for accuracy?
Connie Roy, CEO of Lafayette Schools Federal Credit Union says, “We used to have staff members checking Websites and calling local banks. It was difficult to get accurate information. Outsourcing our rate surveys to Datatrac is much easier, quicker and keeps our staff from spending all of their time on the telephone.”

• Pricing and Packages
• Frequently Asked Questions
• Testimonials

More than credit union pricing assistance? Datatrac’s research is used to benefit the movement.
Datatrac’s vast database has helped numerous individual credit unions make better pricing decisions. In addition, organizations such as CUNA, state credit union leagues, the Government Accountability Office and Filene Research Institute have used Datatrac information for applied research and to strengthen credit union relations. See the Datatrac RateDex™

To order or learn more, call a Datatrac research consultant at 800-257-7101, ext. 4, 7:00 a.m. – 4:00 p.m. CST or click here.

For more information contact Kelly Morgan or call 800-356-9655, ext. 4115.

FREE Whitepapers

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Click here to link to the Datatrac Web site.