Stratics^TM Suite of Predictive Models for Credit Unions

Stratics is a suite of analytical marketing tools designed to assist credit unions in better understanding their existing member base and to enhance member relationships. The Stratics suite of models for credit unions consists of over 17 models and services built from over 18 quarters of actual credit union member data. This results in the elimination of biases caused by seasonality, geography and credit union size while basing scoring on trends inherent to credit unions industry-wide. This translates to predictive power similar to that of custom models at a more affordable cost.

Only the most predictive indicators of credit union behavior were identified for inclusion in the Stratics models which analyze over 600 account, demographic and behavioral attributes of credit union members. The Stratics suite of models for credit unions is focused on traditional credit union product lines and targets top marketing goals for credit unions including member retention, targeted marketing and enhancing member relationships.

Proactive Marketing to Reduce Attrition

The credit union marketplace is becoming increasingly more competitive. Old competitors and new entrants into the market lure consumers using a variety of tactics - but now you can fight back. It is well known that attracting new members is more expensive than keeping existing members, and bringing new members in the front door is not very helpful if existing ones are going out the back door just as fast.

Stratics Attrition models were developed to help credit unions anticipate which households are likely to diminish balances within 6 months, a key indicator of account closure, so that save strategies can be developed and implemented to reinforce and strengthen the existing relationship.

The Stratics Suite of Attrition Predictor Models for credit unions includes the following models:

• Liquid Deposit Attrition (including time deposit attrition)
• Total Deposit Attrition
• Revolving Balance Attrition (including secured and unsecured lines of credit and credit card balances)

Improved Marketing Response through Better Targeting

Often, you may have marketing goals focused on a specific product. Stratics Purchase Potential Models (PPM) will help you identify which of your members are most likely to acquire that product.

Stratics Purchase Potential Models use "double-rank" methodology to provide an additional level of behavior prediction. Through double-rank scoring, PPM models not only identify high responders, but also rank households based on the balances they are predicted to generate. This second layer of predictive power ensures marketing dollars are directed at the most responsive households, with potential to build the highest balances.

The Stratics Suite of Purchase Potential Models for credit unions includes the following models:

• Checking
• Money Market
• CD
• IRA
• Consumer Loans
• Home Equity
• Credit Card
• Next Most Likely Product

Enhance Member Relationships through Member-Centric Marketing

Statistics show that retention rates increase significantly among members with multiple products with their credit union. In fact, the retention rate among members with 4 or more products with their credit union is 96% compared to 83% for members with only 1 product with their credit union (Source: Stratics Industry Database).

The Stratics Suite of Next Most Likely Product (NMLP) Models allows you to determine which product or products, among the products analyzed, a member is most likely to acquire next, enabling you to market the right product at the right time to your members.

The Stratics Suite of Next Most Likely Product Models for credit unions includes models for the first, second, and third next most likely product for the following products:

• Checking
• Money Market
• CD
• IRA
• Consumer Loan
• Home Equity
• Auto Loan
• Credit Card

Additional models and services are available within the Stratics Suite of Models for Credit Unions.

Better member marketing is within your reach! Call 800-356-8010, press 3, to have a Harland Clarke's Integrated Client Solutions representative contact you.

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