Earnings Enhancement Programs

CUNA Strategic Services has expanded its alliance with John M. Floyd & Associates beyond overdraft privilege to allow your credit union to benefit from a number of programs to enhance your earnings, including:

JMFA Account Acquisition^SM
Non-interest Income Enhancement
Process Improvement
Sales & Service Programs

JMFA Account Acquisition^SM - More than a marketing campaign
JMFA Account Acquisition^SM is not just a marketing campaign. It's a long-term retail growth strategy with a proven success record. Combined with JMFA Overdraft Privilege^SM, it will substantially grow your accountholder base while significantly increasing fee income per account. The process is simple, yet effective:

• Target the transition market. (16-26% of all accountholders are in transition). JMFA targets this segment up to 8 times a year with effective, consistent marketing.
• Apply a variety of marketing and sales tools, including incentive plans, promotions, signage, direct marketing, even word of mouth.
• Capture the relationship. Once you've established the primary relationship-typically a checking/share draft account-JMFA can help you cross-sell other services.
• Use targeted analysis. On a regular basis, JMFA analyzes response trends and refines prospects to maximize efficiency.
• Train staff. From direct mail components to handling objections, JMFA trains your staff on all aspects of JMFA Account Acquisition^SM.

Non-interest Income Enhancement - How non-interest income gets interesting
As interest spreads become more squeezed, your bottom line is strongly correlated with the performance of your fee-based services. That's why JMFA has created a revenue-building program that goes beyond traditional fee practices. JMFA's experienced team will look at your system, create new products and implement the fee income strategy that's right for you and your goals. The JMFA process includes:

• Needs assessment
• New fee income programs
• Product revenue potential
• Value pricing
• New product set-up and action plan
• Member relationship building
• Product linking and integration

The ultimate goal is to make your credit union the primary source for your members' financial needs.

Process Improvement - Improvements to your bottom line are everywhere. If you know where to look.
Over the years, JMFA has developed and perfected techniques for improving workflow, segmenting expenses and uncovering areas of efficiency you didn't know were even there. You'll be truly amazed by the tremendous impact these techniques can have on your bottom line, including:

• Complete workflow analyses
• Operational enhancements for consolidation and mergers
• Improved technology utilization
• "Best Practices" implementation
• Improved systems and procedures
• Enhanced product design and efficiency
• Analysis of outsourcing alternatives
• Revenue-potential planning programs
• Centralized operations and lending programs
• Expense control programs
• Staffing studies and salary administration programs

Additionally, in conjunction with overdraft privilege and the expanded consulting services, a Sales & Service module covers the tools and techniques necessary to maximize your credit union's product and service delivery systems for increased business from your existing members. JMFA's Sales & Services Programs:

• Analyzes the market
• Assesses member needs
• Call center services
• Incentive programs
• Sales and on-site product training
• Success monitoring systems

To enhance your credit union's earnings, call JMFA at 800-809-2307 today!

For more information on the JMFA and CUNA alliance, contact Brenda Hennessy or 800-356-9655, x4110.

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