Strategic Alliance

Legislative Affairs	Political Affairs	Compliance	Regulatory Advocacy
Training	Products & Services	Research & Statistics	Strategic Services	Consumer Information

Verdi & Company

Verdi & Company provides credit unions with network delivery planning expertise. As a full- service delivery planning consultant, Verdi & Company typically assists credit unions with finding optimal locations for new branches and ATMs, evaluating current facilities, and finding attractive markets for expansion. Verdi & Company can also work with credit unions by giving you access to the "raw material" underlying its consulting practice and letting you do the analysis. Through its strategic alliance with CUNA Strategic Services, Verdi & Company’s Financial and Market Atlas product – the "raw material" used to assess markets – is offered at discount.

Take the Guesswork Out of Network Delivery Planning

For the past ten years, Verdi & Company has been helping financial institutions identify emerging market opportunities and find the right road to success. Verdi enables companies to grow and prosper by increasing the value of their distribution channels and networks, with an emphasis on branches and ATMs.

Verdi has worked with hundreds of U.S. financial institutions including credit unions to discover the answers to key strategic questions and provide the support to capitalize on that knowledge. Verdi shows you how to leverage technology, capitalize on member patterns, create demand, and generate more revenues through better positioning of your branch and ATM network.

"Matching the contours of the marketplace to our delivery network strategy has never been more critical than now – balancing consumers’ desires for greater efficiencies through technology with their need for attended service requires constant diligence and attention. Verdi & Company’s Financial and Market Atlas has increased First Financial Credit Union’s capability to rapidly analyze the market characteristics most closely linked with successful delivery networks, assess these factors relative to our goals, and then fine-tune our delivery approach. The Atlas has improved both our speed and depth of analysis, as well as the quality of our tactics, especially for our branch and ATM locations."

- Richard Ghysels
President/CEO
First Financial Credit Union

Financial and Market Atlas Product Custom Created to Meet Your Needs

To find out more about your current footprint or perhaps a possible expansion market, choose among three Atlas options. Each Atlas level builds on the previous to allow you the research depth you need:

1. A Base Atlas of 26 variables—covers demographics, household wealth, self-service propensity, income segments, retail establishments, competition, and financial product potential.

2. The Base Atlas plus a Market Presence Atlas—covers all the variables in the Base Atlas and adds another 10-15 variables based on your credit union’s member data. The Market Presence Atlas explores member households, household penetration, member transactions by type, wallet share for deposits, investments, mortgages, and more.

3. The Base Atlas, Market Presence Atlas, plus a Niche Segment Atlas—covers everything in the first two Atlas options above, plus specific target markets such as small businesses, multi-cultural markets, and high net- worth member households.

4. Analysis and Recommendations—you can analyze your atlas for implications and recommended actions, or you can ask Verdi & Co. to complete the analysis for you.

Key Benefits of the Financial & Market Atlas

Takes the burden of data mining and manipulation off your plate
Focuses you on the factors driving delivery network success
Helps you develop plans for branch or ATM placement
Helps you plan self-service alternatives to branches
Directs decisions for branch consolidation and closure
Identifies sales opportunities and helps you develop sales and marketing plans
Assists you in budget allocation
Gives you a deeper understanding of your market and your performance

The Atlas Process at a Glance

Decide which cities or counties you want to analyze
Choose from three Atlas options
If you choose the Base Atlas, provide Verdi & Company with market data such as a branch and ATM location file. If you choose either of the other two options, also provide a Marketing Customer Information File (MCIF) extract and ATM issuer file
Receive your 11" x 17" Atlas (or Atlases, depending on your option) from Verdi & Company
Work closely with Verdi & Company’s expert consultants (optional, for additional fee) to interpret the Atlas results and develop recommendations for your entire delivery network

Frequently Asked Questions

Free Discussion Papers

Click on any of these titles to view a PDF discussion paper on relevant topics.

Have a Verdi & Company Representative Contact You

Verdi & Company is a subsidiary of Diebold, another CUNA strategic alliance provider. As a result, you will receive special pricing on the Financial and Market Atlas product options. To have a Verdi & Company representative contact you, call 800-356-8010, press 3. Mention "Verdi Web site."