New Whitepaper! Differentiate Your Credit Union With Award-Based Marketing: 7 Promotional Strategies That Turn Competitive Rates Into Gold

What if your credit union's marketing staff could reach in their bag of tricks and pull out a tool that would:

• Differentiate and build trust in your brand?
• Grow membership and product penetration among your existing members?
• Increase ROI for your promotions?
• Decrease rate shopping?

What if this same tool had the side benefit of improving the morale and confidence of your employees so they feel good about cross-selling your services?

Sound too good to be true? This whitepaper discusses a proven marketing model recently introduced to credit unions: Award-Based Marketing—winning and licensing awards for promotional use—and a new service called Datatrac Great Rate Awards®.

Register for immediate access to learn the benefits of award-based marketing.

• Obtain advice from the first credit union leaders to adopt this exciting new concept—and discover how one credit union used competitive-rate awards to differentiate itself, double the business generated by its marketing campaign plus save over $40,000 on interest expense.
• Find out about success drivers from other industries utilizing awards.
• Know why award-based marketing works and avoids wasted marketing dollars.
• Learn how collaboration between your rate-setting and marketing functions allows you to win strategic awards, advance financial goals and optimize pricing.
• Gain knowledge of 7 high-impact promotional strategies.

Have you ever asked yourself?

• "How can we differentiate our credit union?"
• "How can we make our members think of us when they need a product?"
• "How can we be more efficient and effective in our use of marketing dollars?"
• "How can we drive business at the moment purchasing decisions are made without all the competition?"
• "How can we meet specific financial objectives?"
• "How can we be competitive without 'giving away the farm'?"

If so, we hope you will register above to get this Whitepaper immediately.