Previously Recorded Webcast

Putting Member Data to Work for You to Drive Acquisition, Retention and Cross Sales
Recorded on Tuesday, October 7, 2008

About this Webcast

Today's consumers are bombarded with messages from all media. How can you separate yourself from the pack and all the junk mail and spam? Three words: personalization, personalization, and personalization.

Join Digital Insight to learn how to leverage member data to increase the relevance and success of your marketing efforts.

Topics & Objectives

• Discover the impact of personalization on the adoption and active use of your online solutions
• Learn how DI can help you use demographic, psychographic and behavioral activity coupled with the timing, frequency and channel to craft more meaningful communications to your members
• Plan for how relevant member touches can drive acquisition, retention and more cross sales

Who Should Attend

“C” level decision makers, primarily the CEO and CMO

Instructor:

Lori Alsterberg, Marketing Director, Digital Insight

As Marketing Director for Digital Insight, Lori Alsterberg creates the strategy for active use and adoption of Internet Banking and Bill Pay. She is a career database marketing professional with more than 25 years of experience harnessing information-based marketing tools and direct marketing techniques to achieve sustainable growth in sales, profits, and market share. Lori’s extensive experience in B-to-B and B-to-C marketing in the financial services arena spans more than 20 years.

Prior to joining Digital Insight, Lori held sales and marketing leadership positions with Pitney Bowes and John Harland Company. For Pitney Bowes, Lori generated consistent double-digit growth within many key strategic accounts and managed call center operations integrating database marketing, telemarketing, direct mail, and digital marketing. At John Harland Company, Lori introduced a new sales channel across the Harland footprint. She designed and built the infrastructure, technology and marketing acumen to market to millions of end users on behalf of 3,000 financial institutions.

Lori’s expertise includes creative thinking for new business opportunities and business expansion by uncovering revenue and profit opportunities that harness an organization's current sales operation, customer database, and product offerings.

To view the webcast, simply fill in your contact information and click TAKE ME TO THE WEBCAST. The webcast will appear on your screen and the audio will play through your speakers. You will have access to pause, stop, rewind and fast-forward the recording. No password is required to play this recording. (Please use Internet Explorer to view the recording).