Previously Recorded Webcast

Build Your Brand and Improve ROI with ATM Marketing
Recorded on Thursday, October 25, 2007

About this Webcast

This webcast will explain the opportunities and value that can be created from marketing at the ATM. We will discuss software/user research about what members want at the ATM, methods of marketing that can be done at the ATM, and how to incorporate the ATM into your overall marketing strategy as a means to acquire new customers, sell more and enhance the user experience. You will see how Diebold’s Campaign Office v.2.1 provides the ability to create screens, manage campaigns, segment customers, personalize transactions and manage the master load.

Learner Outcomes

• Present research and statistics on what ATM users ask for and/or are receptive to
• Provide insights on using the ATM as a part of your overall marketing strategy
• End with a brief demonstration of Campaign Office 2.1

Instructor(s):

Mark Reinart, Senior Solutions Manager, Diebold Inc.
Mark Reinart is responsible for the Office Suite product line. He has 30 years of experience at Diebold including development, product management, business development, service and marketing. In his current role Mark manages software based products including Campaign Office. He was actively involved in the specification to launch of the latest version 2.0 of this solution.

Christopher M. Galbraith, Project Manager, Verdi and Company
Christopher Galbraith is a financial services and accounting analyst with more than ten years experience in business unit performance analysis, retail delivery systems planning, budget development and analysis, and financial model development. His background includes three years in banking with M&T Bank, working in the Finance Division and Distribution Planning. In addition to his banking experience, Mr. Galbraith spent one year in consulting with Verdi, Ryan Associates.

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